ABOUT

                                         THE JUNGLE IS CALLING.

PRICETAG IS YOUR REMINDER: YOU ARE ONE OF A KIND, AND YOUR WORTH IS UNDENIABLE, NO MATTER WHERE YOU ARE IN LIFE!

DEDICATED TO THE VIXENS WHO TURN PAIN INTO POWER, WHO WEAR THEIR STORY LIKE A CROWN, AND LEAVE PAW PRINTS WHEREVER THEY PROWL.

CREATED BY VIVICA PRICE: AFRO-LATINA, MUSE & VISIONARY. PRICETAG RISES FROM RESILIENCE AND ALCHEMIZES PAIN INTO BEAUTY.

MADE IN THE CONCRETE JUNGLE OF LA,
EVERY PIECE IS A REMINDER: YOU OWN YOUR TERRITORY, AND YOUR PRESENCE CANNOT BE IGNORED.